Our brief for Offbyheart was to create a brand and a website that promoted the best of the free web for education resources. It was to appeal to adults and children and was to be easy to navigate through and find the information that was needed. We decided to go for a bright, primary identity that was light-hearted, trustworthy as well as being at home as a digital brand. There is a lot of information listed so it was very important to present items in such a way to be easy to read and very organised. We have had a follow on brief to make the site mobile friendly.