A successful financial company dealing in city derivatives and mathematical algorithms needed to increase it’s brand equity. The brand and site had to convey trust, yet appear modern and connected with the dynamism of the City of London. We chose a simple fade between the cityscape of Cambridge and London to tie the two places together and to align the high speed to trading with the learning credibility associated with learning and knowledge.


  • Brief: to create a city brand and website
  • Description: A brochure site that highlights the capabilities of the firm in a dynamic sector
  • Client: Cambridge Quants
  • Project Year: 2012